{"id":74,"date":"2016-07-03T14:46:02","date_gmt":"2016-07-03T14:46:02","guid":{"rendered":"http:\/\/ir.druckfarben.gr\/en\/?page_id=74"},"modified":"2021-11-18T11:30:46","modified_gmt":"2021-11-18T11:30:46","slug":"history","status":"publish","type":"page","link":"https:\/\/ir.minerva.gr\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4mdka-c1fecaa0cf79fc79582f796ca508b247\">\n.flex_column.av-4mdka-c1fecaa0cf79fc79582f796ca508b247{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-4mdka-c1fecaa0cf79fc79582f796ca508b247 av_one_full  avia-builder-el-0  avia-builder-el-no-sibling  first flex_column_div av-zero-column-padding '   ><section  class='av_textblock_section av-37jjq-bf08f7f64b7d236ecf5d849b5ac382e8 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><div class=\"page-heading\">\n<h2 class=\"title\">History<\/h2>\n<\/div>\n<div class=\"page-content\">\n<div class=\"article-content\">\n<p>1947 &#8211; Ioannis Ladenis establishes its own business of underwear production in Salonika under the most severe economic and social conditions and the least advanced technological support<\/p>\n<p>1965 &#8211; The personal enterprise of Mr. Ioannis Ladenis becomes a Partnership Company.<\/p>\n<p>1970 &#8211; Minerva moves its production to a new modern factory. This move allows the company to expand into a large range of products, which correspond to the increasing qualitative and quantitative expectations of consumers.<\/p>\n<p>1974 &#8211; The partnership converts into a Societe Anonyme maintaining the name \u201cJ. &amp; B. Ladenis Bros SA MINERVA Knitwear Manufacturing Company\u201d<\/p>\n<p>1975-1995 &#8211; During those two decades Minerva, under the leadership of Mr. Ioannis Ladenis, expands progressively into new product lines and manages to establish itself as a leader within the men\u2019s underwear market.<\/p>\n<p>1995 &#8211; The company\u2019s common stock enters the Main Market of the Athens Stock Exchange with a share capital increase.<\/p>\n<p>2000 &#8211; MINERVA established a subsidiary in Romania under the name MINCO ROMANIA SRL, aiming initially to produce parent Company products as a third party contractor and secondly to commercially distribute products manufactured in the subsidiary\u2019s facilities in the Romania market and in the markets of neighboring countries<\/p>\n<p>2002 &#8211; The first part of the investment in Romania was completed and as a result Minco Romania became fully operational.<\/p>\n<p>2003 &#8211; an investment of the subsidiary company MINCO of amount \u20ac 915 thous was decided by a relevant committee that is in accordance with the provisions of article 8 of Law 2601\/98 and therefore eligible for a subsidy of 30%.<\/p>\n<p>2004 &#8211; the company established jointly with the family of D. Skenderoglou a Societe Anonyme under the name ELETEN S.A. aiming at:<\/p>\n<p>the industrial production and trade of knitting products, that is to say fabric, underwear, pyjamas, children, women and men clothes, shocks etc.<br \/>\nthe industrial production and trade of products related to kids, christening, baby growth, equipment for baby and children room and related products.<br \/>\nthe establishment of retail shops for the distribution of the produced or other products.<\/p>\n<p>MINERVA participates to the newly established company with a participation of 64%, while the three members of the D. Skenderoglou family participate with a percentage of 36%.<\/p>\n<p>The aim of the specific investment is to strengthen MINERVA\u2019s presence, through the group, to the market of children underwear, clothes, bedroom items and other related products.<\/p>\n<p>2005 &#8211; MINERVA establishes 2 retail store points in COSMOS Mall in Thessaloniki and to THE MALL Athens, targeting the presence of the whole collection to the broad consumer public.<\/p>\n<p>2011 &#8211; MINERVA establishes a new store in Larisa.<\/p>\n<p>2013 &#8211; MINERVA establishes a new store in Piraeus.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-74","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ir.minerva.gr\/en\/wp-json\/wp\/v2\/pages\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ir.minerva.gr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ir.minerva.gr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ir.minerva.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ir.minerva.gr\/en\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":5,"href":"https:\/\/ir.minerva.gr\/en\/wp-json\/wp\/v2\/pages\/74\/revisions"}],"predecessor-version":[{"id":3039,"href":"https:\/\/ir.minerva.gr\/en\/wp-json\/wp\/v2\/pages\/74\/revisions\/3039"}],"wp:attachment":[{"href":"https:\/\/ir.minerva.gr\/en\/wp-json\/wp\/v2\/media?parent=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}