Our company’s trading activity began in 1947 when Ioannis Ladenis established his own business of underwear production, which 32 years later (1974) was transformed to the “Ladenis S.A. Bros Minerva” company.

Today two privately owned production factories form the main body of the company (the 1st one at the 6th km between Salonika and Oraiokastro, and the 2nd one in Romania), employing 396 workers.

Minerva is engaged in the production and trading of underwear for men, women and children, as well as pyjamas, home wear, beachwear, T-shirts, female body and bras. During 2002 new products were added in its product line such as socks for men, Seamless type of underwear and female lingerie.

The company operates since, always expanding its activities and its production lines, maximizing its economic results and adopting its strategy upon the changes of consumer tastes.

Minerva possesses:

A leading position in the Greek underwear market.

A strong but also historic brand name with remarkable market recognition both in the Greek market as well as in the foreign markets.

A strong distribution network comprised of 3000 outlets around Greece and of presence in all of the large department stores.

Minerva’s success can be outlined on the following points:

Vertical Integration of our Production Line

Application of Quality Control System

Customer focused working practices

Commitment to our employees

Commitment to our shareholders

Continuous R&D for the up most expansion of our products and latest fashion trends

Adaptability to the general economic and market trends