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Profile

 

Our company’s trading activity began in 1942 when Ioannis Ladenis established his own business of underwear production, which 32 years later (1974) was transformed to the “Ladenis S.A. Bros Minerva” company.

 

Today two privately owned production factories form the main body of the company (the 1st one at the 6th km between Salonika and Oraiokastro, and the 2nd one in Romania), employing 396 workers. 

 

Minerva is engaged in the production and trading of underwear for men, women and children, as well as pyjamas, home wear, beachwear, T-shirts, female body and bras. During 2002 new products were added in its product line such as socks for men, Seamless type of underwear and female lingerie.

 

The company operates for 60 continuous years, always expanding its activities and its production lines, maximizing its economic results and adopting its strategy upon the changes of consumer tastes. 

 

Minerva possesses:

 

A leading position in the Greek underwear market, with market share of 25% in the men’s underwear market, but also a constant improving position in the women’s market (14%).

 

A strong but also historic brand name with remarkable market recognition both in the Greek market as well as in the foreign markets.

 

A strong distribution network comprised of 3000 outlets around Greece and of presence in all of the large department stores.

 

Minerva’s success can be outlined on the following points:

Vertical Integration of our Production Line


Application of Quality Control System


Customer focused working practices


Commitment to our employees


 Commitment to our shareholders


 Continuous R&D for the up most expansion of our products and latest fashion trends


Adaptability to the general economic and market trends