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Products

The Company activates in the production of:

  • men’s, women’s and children’s underwear.
     
  • men’s, women’s and children’s sleep body-suits-pyjamas (summer and winter)
     
  • Home-wear clothes for the winter and beachwear for the summer
  • blouses, T-shirts, teenage and Unisex
     
  • women’s Body-suits and brassieres
     
  • women’s Lingerie
Today the Company produces men’s, women’s and children’s underwear sleepwear and other products, which are distributed in a large range of designs and colors. 

All the Company products are promoted in the market with the distinctive Minerva logo, which has been established in consumers’ minds as a high quality brand name. Besides product quality, the brand name’s success is aided by the successful activation of the Marketing Department and the extensive sales network of the Company.

Further to the products manufactured either in the Company facilities or in the facilities of its subsidiary MINCO ROMANIA S.R.L. or even in third party facilities, always on designs produced by the Creative Department of the Company, the Company activates in the commercial distribution of certain items that may be placed in the market through the company’s sales network.

Hence in 2002, the Company commenced its activation in the men’s socks market and in Seamless underwear as well as especially attractively priced men’s underwear.

In 2003, the company agreed with a company of the local market for the production of underwear lingerie (slip, T-shirts and brassieres), that are now produced successfully under the name of MINERVA and discreet trademark MINERVA LADY LINE. Following the first successful position in the market during the first quarter of 2004, the company continued its attempts for the entrance and establishment in the lingerie market both domestically as well as in some foreign markets.
 

COMMERCIAL TRADEMARKS


The Company products are distributed with trademarks that have been registered both in the domestic market as well as in the international markets. The trademarks with which company products are distributed today are:

MINERVA FORWARD, MINERVA  UNDERWORLD, MINERVA FIMELLE, MINERVAKIA , MINERVA BOXER, MINERVA SPORTIES, MINERVA CLASSIC, MINERVA YOUNG, MINERVA PYJAMAS, MINERVA SEAMLESS,  MINERVA LADY LINE.


QUALITY ASSURANCE SYSTEM - SALES PROCESS RESTRUCTURING SYSTEM


The organizational operation of the company is certified per ISO 9002 since 1998 and its application is inspected every year based on TUV 9002 inspection specification. The manufacturing activities that concern the production process and quality control of all Company products have been subsumed in this system.

Already in 2003 the company is certified per ISO 9001-2000, for the monitoring of the procedures of creation, production and placement of the company’s products.

During 2002, the Company proceeded to the restructuring of all its commercial sector processes and assigned its implementation to specialized external collaborators.

The customer center processes system that was established is inspected by the external collaborators regularly every month to ensure that it is implemented and the appropriate modifications are made. The quality benefits of this system are already apparent, with customer satisfaction being higher and order execution times growing shorter. 


RESEARCH & DEVELOPMENT

 
The Company has an organized creative department where the samples of its constantly updated product range are designed and created. In 2004, 12 persons worked in this department with specialization as Modelist-patronist, designer, technical specifications personnel, and special cutters and seamstresses that prepare the samples. The specialized personnel of the department visit International exhibitions and are informed on fashion trends.