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History

 

1942 - Ioannis Ladenis establishes its own business of underwear production in Salonika under the most severe economic and social conditions and the least advanced technological support

 

 

 

1965 - The personal enterprise of Mr. Ioannis Ladenis becomes a Partnership Company.

 

 

 

1970 - Minerva moves its production to a new modern factory. This move allows the company to expand into a large range of products, which correspond to the increasing qualitative and quantitative expectations of consumers.

 

 

 

1974 - The partnership converts into a Societe Anonyme maintaining the name “J. & B. Ladenis Bros SA MINERVA Knitwear Manufacturing Company”

 

 

 

1975-1995 - During those two decades Minerva, under the leadership of Mr. Ioannis Ladenis, expands progressively into new product lines and manages to establish itself as a leader within the men’s underwear market.

 

 

 

1995 - The company’s common stock enters the Main Market of the Athens Stock Exchange with a share capital increase.

 


2000 - MINERVA established a subsidiary in Romania under the name MINCO ROMANIA SRL, aiming initially to produce parent Company products as a third party contractor and secondly to commercially distribute products manufactured in the subsidiary’s facilities in the  Romania  market and in the markets of neighboring countries

 


2002 - The first part of the investment in Romania was completed and as a result Minco Romania became fully operational.

2003 -  an investment of the subsidiary company MINCO of amount € 915 thous was decided by a relevant committee that is in accordance with the provisions of article 8 of Law 2601/98 and therefore eligible for a subsidy of 30%.

 


2004 -  the company established jointly with the family of D. Skenderoglou a Societe Anonyme under the name ELETEN S.A. aiming at: 

 

  1. the industrial production and trade of knitting products, that is to say fabric, underwear, pyjamas, children, women and men clothes, shocks etc.
  2. the industrial production and trade of products related to kids, christening, baby growth, equipment for baby and children room and related products.
  3. the establishment of retail shops for the distribution of the produced or other products.

 

MINERVA participates to the newly established company with a participation of 64%, while the three members of the D. Skenderoglou family participate with a percentage of 36%.
 
The aim of the specific investment is to strengthen MINERVA’s presence, through the group, to the market of children underwear, clothes, bedroom items and other related products. 
 
2005 - MINERVA establishes 2 retail store points in COSMOS Mall in Thessaloniki and to THE MALL Athens, targeting the presence of the whole collection to the broad consumer public.

2011 - MINERVA establishes a new store in Larisa.
 
2013 - MINERVA establishes a new store in Piraeus.