1942 - Ioannis Ladenis establishes its own business of underwear production in Salonika under the most severe economic and social conditions and the least advanced technological support

1965 - The personal enterprise of Mr. Ioannis Ladenis becomes a Partnership Company.

1970 - Minerva moves its production to a new modern factory. This move allows the company to expand into a large range of products, which correspond to the increasing qualitative and quantitative expectations of consumers.

1974 - The partnership converts into a Societe Anonyme maintaining the name “J. & B. Ladenis Bros SA MINERVA Knitwear Manufacturing Company”

1975-1995 - During those two decades Minerva, under the leadership of Mr. Ioannis Ladenis, expands progressively into new product lines and manages to establish itself as a leader within the men’s underwear market.

1995 - The company’s common stock enters the Main Market of the Athens Stock Exchange with a share capital increase.

2000 - MINERVA established a subsidiary in Romania under the name MINCO ROMANIA SRL, aiming initially to produce parent Company products as a third party contractor and secondly to commercially distribute products manufactured in the subsidiary’s facilities in the  Romania  market and in the markets of neighboring countries

2002 - The first part of the investment in Romania was completed and as a result Minco Romania became fully operational.

2003 -  an investment of the subsidiary company MINCO of amount € 915 thous was decided by a relevant committee that is in accordance with the provisions of article 8 of Law 2601/98 and therefore eligible for a subsidy of 30%.