MINERVA’s target is the following:
"MINERVA is a dynamic company that provides contemporary products, aiming both at the satisfaction of the consumer clothing needs in the global market and the best possible capital return."
Minerva’s long term strategic targets remain focused at:
□ The creation of products that follow the major market trends aiming retain and expand its position in the local market.
□ The reorganization of production capabilities of the subsidiary company MINCO ROMANIA S.R.L. aiming to increase the productivity of personnel in order to compress the labor cost that burdens the products produced in its own facilities.
□ The presence and exhibition of its products participating in trade fairs abroad, mainly in European Union countries aiming to increase the sales abroad.
□ The continuous expansion of its sales network following modern techniques of commercial policy aiming to strengthen the customers base, the selling of more products to an increased number of customers and finally the turnover increase.
□ The development of sales network of the new company ELETEN in which MINERVA participates with a percentage of 64% aiming to increase the consolidated financial figures of the company through the placement of baby-clothes, underwear and shocks.
Minerva’s company targets are served under the following basic rules:
Transparency and Integrity
Company Culture, based on knowledge and continuous education of the workforce under the guidance of the department managers
Creation of a trustworthy environment between the partners, which favours the common use and exchange of knowledge with the ability of further education
Responsibility against the society
Professionalism on customer care
Creating value withdrawn from our cunsumers’ needs
Transformation of our company knowledge into shareholder value.